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Online Ad Revenues Soar In 2005

2006-04-21 14:12:00

Online ad revenues swelled to $12.5 billion in 2005, a 30 percent jump over the previous year, an industry group said Thursday.

Internet advertising in the last quarter of 2005 soared by 34 percent over the same period a year ago to $3.6 billion, the Interactive Advertising Bureau said.

IAB said it expected revenues to continue rising this year as advertisers take advantage of emerging technologies, such as Internet TV, broadband video and gaming.

The top three types of advertising were keyword search, which had a 40 percent share of the market last year; followed by display advertising, 19 percent; and classifieds, 18 percent.

CBS launches entertainment Web site
CBS Corp. has launched a Web site that will offer new programming as well as some of its existing TV shows, as competition intensifies between broadcasters and Internet firms such as Google Inc..
EBay sees faster growth ahead, investors unmoved
EBay Inc. Chief Executive Officer Meg Whitman on Thursday promised investors that faster growth and market share gains lay ahead, but left the company's near-term outlook unchanged as international sales growth slows and it steps up investments in new businesses.
Nokia Partners with ATI on Mobile Multimedia
Say good-bye to those antiquated Java-based games that come preinstalled on most mobile phones, and say hello to "Brothers in Arms" and "Black and White 2." That's the least of what smartphone users might be able to look forward to as a result of an announcement on Thursday from Nokia and ATI.
Host Color Adds Free .EU Domain To Multi Plan
Host Color launched earlier this month a Multi Domain web hosting plan, allowing its customers to host 10 different websites in one web hosting account. The plan comes with 10 GB space and 200 GB monthly transfer. Site owners can share data and services between ten different websites. Additional space and bandwidth are also available at low cost.
Intel to Unveil Single Brand for New Chips
Intel Corp. on Monday plans to unveil a single brand name for a new generation of chips for laptop PCs and desktop machines, calling them the Core 2 Duo.
ABC affiliates join online streaming program
ABC is getting some of its affiliated stations on board its two-month trial of streaming shows online, including "Lost."
Yahoo reinvigorates Web advertising search battle
Yahoo Inc. is set to introduce on Monday a long-delayed upgrade to its Web search advertising system, setting the stage for a face off with Web search leader Google Inc. later this year.
IBM making SOA push for mainframes
Recognizing a role for its big-iron boxes in contemporary SOA environments, IBM on Monday is unveiling tools and initiatives intended to give its mainframe more prominence in SOA.
Beatles and Apple Computer await court decision
Judgment is due on Monday in a High Court battle between the Beatles' record company Apple Corps and Apple Computer Inc..
Microsoft Preps New Version of Windows CE
While Microsoft Corp. has been beset by delays in its new operating system for personal computers, developers quietly have been working on a new version of another Windows, this one found in everything from sewing machines to sophisticated cell phones.


   
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