iTunes US gets basketball for iPods
CBS Sports and Apple have confirmed plans to sell the 2006 NCAA Division I Basketball Championship through the iTunes Music Store in the US.
The show is distributed by CBS Corporation's College Sports TV (CSTV). Basketball fans will be able to spend $1.99 per game for condensed versions of all the 2006 NCAA Men's Division I Basketball Championship games. Customers can also choose the new 'Season Pass' feature on iTunes for $19.99, and receive condensed versions of all 63 games the day after they are played for viewing on a computer or iPod.
Full-length versions of this year's semi-final and championship games, as well as compilations of buzzer beaters, upsets and memorable championship games from past NCAA Tournaments, will also be available on iTunes.
The new Season Pass feature on iTunes is the easiest way to purchase the entire 2006 NCAA Tournament. Every game will automatically be placed in a customer's download queue the day after it airs on CBS. Customers will be notified about new game highlights as they become available via email, and can be downloaded once they log into iTunes.
"While CBS Sports' coverage of the NCAA Men's Division I Basketball Championship remains the centrepiece of the March Madness experience, iTunes is a great way for viewers to catch games they miss or to keep their favourite moments for viewing on their iPod," said Sean McManus, president of CBS News and Sports. "This was how CBS envisioned the future when we made the bundled rights deal with the NCAA in 2003."
"We're thrilled to bring all of the 2006 NCAA tournament action to college basketball fans on iTunes," said Eddy Cue, Apple's vice president of iTunes.
"Having the ability to watch condensed versions of every tournament game on your iPod brings a unique, new dimension to the NCAA March Madness experience," said Brian Bedol, president and CEO of CSTV.
The new highlight packages will feature condensed versions of all the games of the 2006 NCAA Men's Division I Basketball Championship, as well as full-length versions of the National Semifinals and Championship Game.
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