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NBC's legal precedent: iTunes bow

2006-02-22 15:25:00

NBC broke new ground Tuesday with its legal drama "Conviction," becoming the first network to premiere a primetime series in the iTunes Music Store for free and before its televised broadcast.

As part of a multiplatform launch, iTunes users can download the Dick Wolf-produced hourlong pilot in its entirety at no cost. The promotion will extend until the show's network debut March 3, after which each episode will become available to download for $1.99 the day after it airs.

"We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option, and we want to reach out to these viewers," NBC Entertainment Group CEO Jeff Zucker said.

NBC also will promote the free preview on the show's TV promos, across NBC Universal Web properties and on iTunes. The network's "The Office" is the television show most often purchased from Apple's online store.

SEO Company Zunch Communications Gains ASAR Enterprises as New Client
One of the world’s leading search engine optimization, Website design and Microsoft Certified application development companies, Zunch Communications, Inc., announced today it has been chosen for Interactive marketing by ASAR Enterprises, Inc. a leading supplier of unique home and gift items.
Google agrees to pay $90 mln in "click fraud" suit
Google Inc. said on Wednesday it had agreed to pay up to $90 million to settle its part of an industrywide lawsuit alleging Web search companies overcharge some advertisers by billing them for false customer leads.
Microsoft unfolds "Origami," reveals on-the-go PC
Microsoft Corp. on Thursday unveiled its 'Origami' project, a paperback-book sized portable computer, which is a hybrid between a laptop PC and a host of mobile devices that the world's biggest software maker hopes will create an entirely new market.
Review: WordPerfect Office X3 Standard
The latest version of Corel's WordPerfect, included in the WordPerfect Office X3 suite, sets an entirely new standard for excellence in word processors.
IBM, Intel, Royal Philips, SAP Tapped For DHL RFID Project
DHL has tapped several companies to expand its radio frequency identification technology (RFID) projects within the supply chain.
Movielink Connects With Microsoft Corp.'s Ultra-Mobile PC
Movielink, an online movie rental service, said Thursday it would be the premier brand for downloading films in the program launcher of Microsoft Corp.'s Ultra-Mobile PC.
PIN Scandal "Worst Hack Ever" Citibank Only The Start
The unfolding debit card scam that rocked Citibank this week is far from over, an analyst said Thursday as she called this first-time-ever mass theft of PINs "the worst consumer scam to date."
Incoming Nokia CEO sees US market as trendsetter
Mobile handset giant Nokia sees the United States market as having importance out of proportion to its size in setting industry trends, its incoming chief executive said in remarks published on Friday.
Microsoft Sees Origami As New Breed of PC
So you've got a cell phone in one pocket, an MP3 player in the other, a laptop in your briefcase, and maybe a personal digital assistant somewhere in between. Oh, one of your kids has the latest game handheld, too.
IBM Chief Palmisano's pay gains after PC unit sale
IBM on Thursday said Chief Executive Samuel Palmisano received a compensation package worth nearly $20 million last year, a hefty raise after he oversaw the sale of IBM's unprofitable PC business.


   
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