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Study: AOL Search Leads In Converting Shoppers To Buyers

2006-02-16 13:37:00

America Online Inc. in January had the best rate for shoppers becoming buyers out of the four top search engines, a Web analytics firm said Wednesday.

AOL Search's conversion rate at business-to-consumer e-commerce sites was 6.17 percent, followed by Microsoft Corp.'s MSN, 6.03 percent; Yahoo Inc., 4.07 percent; and Google Inc., 3.83 percent, according to WebSideStory Inc.

A reason for the higher conversion rates was in the demographics of the search engines, Ali Behnam, senior digital marketing consultant for WebSideStory, said.

“With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic," Behnam said. "Google, meanwhile, may appeal to more browsers -- those with less of an intent to buy.”

Google is less focused on entertainment than its three rivals, and more focused on search.

Nevertheless, all the major search engines scored well above the average for all online search engines, which was 1.97 percent, WebSideStory said. That average was less than the 2.3 percent for the last three months of 2005.

Google To Support Credit Cards Transactions
According to reports released this week, search giant Google (google.com) is adding some e-commerce capabilities to its Google Base service, creating a means to support credit card transactions.
Connectria Launches REDPLAID Managed Hosting
IT infrastructure service provider Connectria announced on Wednesday it has launched a new dedicated server hosting company called REDPLAID Managed Hosting, designed to meet the hosting needs of smaller organizations looking for a secure and affordable solution.
SWsoft Achieves Novell YES certification
Server automation and virtualization software provider SWsoft announced on Wednesday it has achieved official Novell YES certification on SUSE Linux Enterprise Server for its Plesk Linux control panel.
DiscountASP Selected for "Best .NET Provider"
Web hosting provider DiscountASP.NET announced this week that it had been named "Best .NET Provider" by technology publication, .NET Developer's Journal in its 2005 Readers' Choice Award. The winners were announced in February.
Media3 Voted Number 1 Webhost by HostIndex
Web hosting pioneer Media3 Technologies is delighted to announce its recognition as the Number 1 Webhost by the highly regarded industry resource HostIndex.com.
Intel Cuts Revenue Forecast
Intel Corp. cut its revenue forecast on Friday amid weaker-than-expected demand and a loss of market share to rival chipmaker Advanced Micro Devices Inc.
eBay Developers Create Huge Software-As-A-Service Community
Mpire Corp. will launch in March a mobile search application to help sellers determine the correct day, time and price to sell their products on eBay Inc.
AT&T agrees to buy BellSouth for $67 billion
AT&T Inc. said on Sunday it would buy BellSouth Corp. for $67 billion to acquire the rest of Cingular Wireless it does not already own, and expand into the southeastern United States to gain heft to battle growing competition from cable television and Internet companies.
Microsoft Acquires WinTarget Storage Technology
Microsoft has acquired String Bean Software's WinTarget storage area networking technology and will add the software to its Windows Storage Server 2003 R2 product, Microsoft said Friday.
Google lets slip talk of online storage service
Google Inc. is preparing to offer online storage to Web users, creating a mirror image of data stored on consumer hard drives, according to company documents that were mistakenly released on the Web.


   
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