RFID Goes To The Races -- In NASCAR Tires|
Goodyear Tire & Rubber Co. screeches into the 2006 racing season with an RFID-enabled, tire leasing program for NASCAR's top performers.
The program gives a green light to auto racing's first deployment of radio frequency identification semiconductor chips and antennas embedded in the rubber.
Aiming to help manage a huge leased inventory, the program is being tested this weekend at Homestead-Miami Speedway with the Craftsman Truck Series race, said Carole Swartz, a Goodyear spokeswoman. "We had been asked by NASCAR to assist them in trying to cut the amount of private testing teams had been doing on their own," she said. "The way to do it is lease the tires so as the tires are retuned at the end of the race."
Sometimes there are several thousand to retrieve, Swartz said. The racing teams will lease the tires and bring them back after the race for a partial rebate. RFID will assist in the implementation of NASCAR's new controlled testing procedures, which were developed by the body to reduce private team testing next year in an effort to level the playing field for all teams.
The RFID scanning equipment will quickly read the information embedded in the sidewall of the tire. The tire ID is the first piece of data that will be available through the computer chip. Headquartered in Akron, Ohio, Goodyear produces nearly one- half million race tires a year.
The automobile industry for years has used active RFID, which has an internal power source like a battery to continually transmit a signal to a reader. Active RFID applications are typically deployed on the assembly line or track parts through the supply chain and distribution centers. Goodyear expects the application will enhance its own operations from production to quality to warehousing to sales and service.
Goodyear hasn't been limited to test driving RFID for NASCAR. It began exploring RFID technology in 1984 and in 1993. The first field trial took place with more than 3,000 tires. The tire company also worked with Sun Microsystems Inc. at its 17,000-sq.-ft. RFID test center in Dallas for more than a year to understand RFID better and evaluate supply chain applications for its products. The goal was to assess RFID tag and reader capabilities. The tire manufacturer is a Wal-Mart Stores Inc. supplier, and eventually would have to ship products tagged with RFID labels. Tires are not shipped in packages or on pallets, which required a label on each.
Software Streams Media To Mobile Devices In Real Time |
Entertainment services company Thomson is testing software it developed that manages encoding and decoding of encrypted media in real time as video and audio stream from broadcast stations or telecommunications carriers to cellular phones and hand-held wireless devices.
AOL Services Go Mobile
AOL Thursday launched its AOL Mobile Search Services, which it said will provide both search capabilities and local information to mobile users.
Report: IP VPN Market To Hit $34.6 Billion In U.S.
Dedicated IP virtual private network (VPN) revenues will total $34.6 billion in the United States between 2004 and 2009, according to a new study from Vertical Systems Group.
Almost 300 Million Cameraphones Sold In 2005
Market research firm Gartner projected Thursday that slightly less than 300 million cameraphones will be sold worldwide in 2005.
Mozilla Firefox Garners Quick 2 Million+ Downloads
Mozilla's servers weathered the release of Firefox 1.5 much better than last year's roll-out of 1.0, a Web performance company said Thursday, with the systems showing no evidence of downtime.
IDC Reports Jump In Expected IT Spending
IT buyers' expectations for spending over the next 12 months has risen, as memories of the potential economic impact of hurricanes Katrina and Rita, and higher oil prices fade, a research firm said Thursday.
Study: Lack Of App Support Stunting Linux
Corporate adoption of Linux desktops is hindered by the inability to run Windows applications, the difficulty of installing and managing peripheral devices and the challenge of making users feel comfortable with the open-source operating system, a survey shows.
TiVo Merges The Internet With TV
TiVo Inc. on Thursday said it has partnered with Yahoo and others in rolling out a host of online services for subscribers of its digital video recorder, joining other companies in merging the Internet with TV.
Online Video Opens Favorite Age Groups To Marketers
Online video is being watched by two of the most prized age groups in advertising, presenting a big opportunity for marketers, a consumer research firm said Thursday.
Fake FBI/CIA E-Mails Make Sober Virus Enemy #1
Apparently, messages from the FBI and CIA are the way to spread worms, a security firm said Thursday as it tallied up Sober's wildfire spread during November and concluded that the outbreak was the biggest ever.