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Broadband Market Boom Opening Doors for Portal Web Sites

2005-08-23 09:58:00

Broadband use has reached a critical mass, giving portals and content Web sites a chance to gain market share, according to research released Tuesday.

More than 43 percent of households are connecting to the Internet through broadband, and 80 percent of online U.S. households will be using broadband by 2010, according to JupiterResearch, a division of Jupitermedia Corp.

Jupiter's study on programming broadband to gain market share finds that entertainment, customization, advanced communications and personal pages dominate broadband use. Portals and content sites can experiment with Flash-based home pages and customizable RSS feeds in order to position for a slice of what's expected to become a 69 million-household share.

JupiterResearch Vice President and Senior Analyst David Card said some at least one company is already doing that.

Though AOL has been losing millions of subscribers every year and serious challenges are ahead, the company is showing what can be achieved by redesigning a site as a true broadband portal, Card said in an interview Tuesday. AOL's beta release of AOL.com shows what can be achieved by redesigning a site as a true broadband portal, he said.

"AOL is well-positioned to try to steal Yahoo's early lead in RSS and teach the masses how to use this hot technology," Card said.

Companies can take advantage of the growing broadband market by using animation and promoting multi-media. Card said AOL News and AOL Music are great examples, but "they just need to get people other than AOL subscribers to realize it."

Darien, Conn.-based Jupitermedia provides information and research for information technology, business and creative professionals. JupiterResearch is a leading international research advisory organization specializing in business and technology market research.

Finding Profits In Podcasting
It wasn't long ago that podcasting was a fringe medium known only to aficionados of Web radio and audio blogs. But in just a few months, podcasting has jumped onto the leading edge of tech pop culture. Its advancement isn't lost on businesses, which are rapidly morphing podcasting into a vehicle for marketing and communications.
Mozilla Tests Firefox, Thunderbird Updates
Mozilla Foundation developers on Thursday asked for volunteers to test a long-awaited part of the next editions of Firefox and Thunderbird, a software update mechanism that will eliminate the need to download large files to replace outdated versions of the browser and e-mail client.
Adobe, Macromedia Shareholders Give Merger High Five
Adobe and Macromedia say they now have the shareholder votes needed to complete their proposed $3.4 billion merger.
Instant Gratification From IM Vendors
Google, Microsoft and Oracle up the ante with IM, presence software
FBI Cyber Unit Hunts Down Zotob Makers
Two men have been arrested by local authorities in Turkey and Morocco, and charged with creating and distributing the Zotob and Mytob worms, as well as Rbot bot worm, the FBI announced Friday in a conference call with news media.
Adult Magazine Seeks Court Ban Against Google, Amazon.com
Adult magazine publisher Perfect 10 Inc. is asking a federal court to prevent Google Inc. and Amazon.com Inc. from displaying pictures and links to the company's copyrighted photos.
IP PBX Sales Outstrip Traditional PBXs For First Time
Shipments of IP PBX lines will exceed those of traditional PBX lines this year, according to a new report by In-Stat. The report found that as the total PBX market grows by a compound annual rate of 6.6% through 2009, the IP PBX will gain momentum as the traditional PBX declines.
Report: Wi-Fi Continues Its Explosive Growth
Worldwide Wi-Fi deployment continued on a tear with unit shipments increasing 7 percent between the first quarter and second quarter this year, according to a report from Infonetics Research that was released Friday.
SmartLabel Aims To Ease Online Shoppers' Returns
Newgistics Inc. has announced the release of a new SmartLabel, which aims to improve convenience and control for retailers processing returns.
Web Reacts To Hurricane Katrina
As Hurricane Katrina lashed New Orleans and the central Gulf coast with winds that blew off parts of the giant Superdome's roof, charities geared up for relief efforts by posting appeals on their Web sites.


   
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