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Online Consumers Seek Fuel-Efficiency Data

2005-05-24 10:52:00

The number of searches for terms related to fuel efficiency had more than doubled, as gasoline prices rise across the nation, a web research firm said Tuesday.

In March, consumers conducted more than 1.5 million searches for terms such as gas prices, hybrid cars, Toyota Prius and gas mileage, an increase of 112 percent over February, ComScore Networks said. The hybrid Prius runs on electric batteries and gasoline,

"We've consistently found that online search activity describes the dynamics of consumer demand, especially for high consideration products such as automobiles," James Lamberti, vice president of ComScore Networks, said in a statement.

While hybrid vehicles represent a small segment of the auto industry, more than 300,000 U.S. consumers submitted hybrid-related search terms in March, ComScore said. In 2004, only 88,000 hybrids were sold, according to J.D. Power and Associates.

Nevertheless, gas-guzzling sports utility vehicles remained more popular with U.S. consumers, as more than a million people conducted 2.5 million SUV-related searches in March.

Hybrid searchers were 18 percent more likely to be 45 to 54 years old than the average Internet user, while SUV searchers were 19 percent more likely to be 25 to 34 years old, ComScore said. Just more than 50 percent of hybrid searchers had household incomes of $75,000 or more, compared to just less than 40 percent of SUV searchers.

Hybrid searchers were 35 percent more likely than average to live in the Pacific region, while SUV searchers were more evenly distributed across the nation.

ComScore, based in Reston, Va., bases its finding by monitoring the Internet activity of more than 2 million consumers.

WiMAX Will Succeed As Fixed Broadband, Study Predicts
A research firm this week estimated that there will be 20 million fixed WiMAX installations by 2009, which will be enough for the technology to be considered a success in the marketplace.
Young Wireless Users Want Music, Survey Finds
What content do young wireless users want? Music, according to a survey released Thursday by The Network Management Group.
Arctic Region To Get Advanced Broadband
To the inhabitants of Norway's Svalbard archipelago, living in one of the world's northernmost settlements, surrounded by glaciers and accustomed to long polar nights, cutting-edge broadband technology has been about as common as flip-flops and hula skirts. But that's about to change.
Bank Of America Fights Phishing With New Authentication
Bank of America, plagued by phishers targeting its 13.2 million online banking customers, on Thursday debuted a new two-factor, two-way authentication scheme in an attempt to deflect identity theft and reduce fraud.
Microsoft Offers ISPs Spam-Fighting Tools
Microsoft Corp. on Thursday launched a website and an analytical service to help Internet service providers in their spam-reduction efforts.
Ask Jeeves Improves Search
AskJeeves Inc. today introduced Zoom and Web Answers, two new search services on Ask.com.
Earthlink Offers Cheap PCs To New Subscribers
Earthlink Inc. on Thursday offered new subscribers to its premium dial-up service a desktop PC for $69.99 or a laptop for $399.
Yahoo Launches PhotoMail Service, Tightens E-Mail Security
Yahoo Inc. on Thursday launched in beta a photo e-mail service that allows consumers to send as many as 300 photos taken from their computers or the web.
Microsoft Targeting The VoIP Market, Analyst Says
With the announcement earlier this week of the Microsoft Speech Server, the software and IT giant is poised to make big waves in the telecommunications market according to Info-Tech Research.
Kids Want Their M(obile) TV And Music
Examining the always elusive and often fickle youth and young adult market in America, the Management Network Group (TMNG) has found that listening to mobile music tops the list of survey respondents' desires.


   
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