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WebSite, Design and Web Hosting News - Google Launches Tools to Boost Online Search, Ads
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Google Launches Tools to Boost Online Search, Ads

2004-06-19 05:06:00

Web search leader Google Inc. on Friday (June 18, 2004) rolled out two new services for Web site operators in a move to extend its advertising and search businesses as it marches toward an initial public offering.

The first service, called AdSense for Search, enables Web site operators to put a Google search box on their sites.

Previously available only to large Web sites and portals such as AOL, EarthLink Inc. and BellSouth Corp., the service allows sites to provide search results and related advertising to their visitors.

As part of the program, Google shares revenue from ads with Web publishers -- effectively paying them for searches as it battles to maintain its lead position amid growing competition from Yahoo Inc. and Microsoft Corp.'s MSN.

Such arrangements, called search box affiliate programs, were first used by search providers in 1999 and 2000.

Google also introduced so-called "site-flavored" search, a product from Google Labs, which builds on an existing feature and allows Web sites to customize search results to more closely reflect a site's content.

For example, an astrology site could customize its results so that when searchers enter the query "stars" they are more likely to see results about celestial bodies than Hollywood celebrities.

Overture Launches Local Web Search Ad Product
Overture Services Inc., a unit of Yahoo Inc., on Monday launched a local version of its Web search advertising service, taking its battle with search rival Google Inc. into a new market.
Google Aims to Complete IPO This Month
Google Inc. is aiming to complete its eagerly awaited initial public offering (IPO) as soon as this month (July, 2004), the Financial Times reported on Monday, without citing any sources. Google's IPO, expected to raise about $2.7 billion, is being run as a Dutch auction designed to even the playing field for smaller investors and minimize the boom-bust cycles seen with previous IPOs.
Mozilla Vulnerability Quickly Fixed
The Mozilla Foundation Thursday issued a patch for a new vulnerability in the Windows version of its browser and e-mail client family, and urged all users to download the fix or update to the newest versions.
Intel Delivers New Low Power Intel Pentium M and Intel Celeron M Processors
Intel Corporation today (July 20, 2004) expanded the Intel® Pentium® M processor and Intel® Celeron® M processor families with products aimed at the mini-notebook, sub-notebook and tablet PC segments that represent small mobile PCs typically weighing around 3 pounds.
AskJeeves Renews Ad Pact with Google
Web search company Ask Jeeves Inc. on Monday said it extended an agreement to use Google Inc.'s paid-search technology through 2007 on its search engine and its network of Web sites.
Host Color Launched New Complete Web Site Solution.
Host Color (hostcolor.com), a Houston based web hosting company now offers its customers a completely new service - the Design Pack. It will cover the whole website creation process as well as its hosting, featuring: domain registration, a hosting plan, and an original design solution.
IPO Could Value Google at $36 Billion
Google Inc. said on Monday (July 26, 2004) its highly anticipated initial public offer could value the company at more than $36 billion, prompting some investors to question whether growth prospects for the world's top Web search provider justified that rich valuation.
Yahoo!, Ask Jeeves Bow Local Search Tools
Two major search providers have rolled out new local search offerings. Yahoo! bowed a beta test of its local search platform, and Ask Jeeves debuted a partnership with Citysearch to provide local content on its results pages. The news follows closely on the heels Google's own local offering, introduced in March and also in beta testing.
A New Site for Macintosh Web Design Professionals
Digital Media Net (www.digitalmedianet.com), the world's leading provider of industry information for the digital content creation market and the leading online publisher for the digital media industry with more than 50 online trade publications and newsletters receiving over 1.5 million visits a month, announced on 5 August the launch of new publications targeted specifically toward Macintosh creative professionals.
Macromedia ColdFusion to Get Feature-Rich Upgrade
Macromedia Inc. has released some more details on the next release of its ColdFusion Web application development and deployment platform, code-named Blackstone.


   
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