Telestream announced Thursday new Flip4Mac digital media tools for the Mac. The new Flip4Mac components enable Macintosh OS X users to make, edit, and play Windows Media from within QuickTime-based media applications.

The new product includes the Flip4Mac WMV Player ($9.99), which enables Macintosh users to play Windows Media files directly in the QuickTime Player. It also provides improved high definition Windows Media playback on a Mac.

The new Flip4Mac WMV Player Pro ($49) adds the ability for Mac users to import Windows Media files for editing in their QuickTime applications, including Final Cut Pro HD, Final Cut Express HD, QuickTime Pro, and iMovie. Windows Media files can also be converted to other formats using compression tools like Sorenson Squeeze and other QuickTime-based applications. WMV Player and Player Pro support Windows Media 7, 8, and 9. For the Mac professional, WMV Player Pro makes it easier to accept client work in the Windows Media format, edit or convert it, and then return it to the client in any supported QuickTime format, including Windows Media.

For those who want it all, the new Flip4Mac WMV Studio ($99) and WMV Studio Pro ($179) replace the current Flip4Mac WMV Export and Export Pro/HD offerings released in December 2004. The Flip4Mac WMV Studio solutions combine the WMV Player Pro and either standard or high definition export capabilities. Telestream also announced a free upgrade for all WMV Export customers to the new WMV Studio offerings.